Facebook Apps

More than a simple Facebook presence, Apps allow businesses to interact with consumers in unique and creative ways.  From games and competitions to more functional services and tools, Apps are as diverse as the companies that make them.  

There are three general categories that Facebook Apps fall into:

  1. Showcasing your company’s products or services.  This type of App enables Facebook users to learn more about a company through participation.  Often they involve releasing new information or targeting new audiences.
  2. Gaining followers quickly and for a short time. In some instances Apps are time-sensitive and focussed on gaining short-term activity.  They are generally used as part of a promotional push for a specific campaign. Often this relates to subjects that are deadline driven like competitions or special events.
  3. Creating long-term interaction with users. These Apps offer some sort of value that encourages the user to keep returning.  They focus on developing relationships over time and help improve brand loyalty. Examples can include games and apps that users can regularly update.

According to Facebook, its users install more than 20 million applications everyday. Their interesting features and sharing capabilities allow businesses to reach a massive audience and strengthen relationships with consumers.  With limitless opportunities, Facebook Apps have become part of the modern marketing mix.

Give us a call today at 0116 254 9888 to find out how a Facebook App could work for you.