Weight Watchers
Weight Watchers is a global leader in weight management services and has assisted millions of people around the world in maintaining a healthy lifestyle. We have developed two Facebook Apps for the company, both of which sought to encourage interaction among its members.
The “Make A Pledge” App allowed users to pledge how much weight they were going to lose and upload a photo of themselves. Participants could offer encouragement and support to each other, helping create a community of online members. The App also offered daily recipes, weight loss tips, and a “Wall of Fame.”
The “WOW Makeover Competition” App allows users to enter and vote in a competition for a celebrity makeover. Visitors can register for the competition by filling in a form explaining why they should win, and uploading “before” and “after” photos of themselves. They are then able to share their entry with friends and family who are encouraged to register and vote. Users can also view a photo album to vote for their favourite contestants.
These Apps enabled Weight Watchers to offer its customers a entertaining and motivating services while creating an online buzz about the brand.
Visit the Weight Watchers "Make a Pledge" and "WOW Makeover" Apps.
